Not only is neotaku.com very surf-able on the iPhone and iPod Touch, if you bookmark it and add it to your home screen, I've created a custom graphic that makes a nice icon for your device. Neat, huh? Hit the jump if you wanna know how to do it for your site.
The simple process:
1. Create a 57x57 document in photoshop.
2. Add your image/graphics/etc. Keep it simple.
3. Don't try to simulate the button look, the device will do that automagically.
4. "Save for Web" in Photoshop and save as a PNG called "apple-touch-icon.png".
5. Upload to the root www or public html folder of your site.
6. Test it out. If you upload another, you'll have to clear your Safari cache and then try bookmarking it again.

Here's what it looks like before the device buttonizes it:

Well, I thought it was cool. :D